We were born in 2005 in Basilicata, a region of southern Italy for decades particularly suited to the cultivation of strawberries.
We carry out research and experimentation of new strawberry varieties and berries with low cold requirements, for producers located in areas with a mild Mediterranean climate.
The mission is to add value to the strawberry industry, by introducing innovative cultivars that meet the needs of producers and consumers.
To achieve our goal, we have an advanced program of new selections of berries, including raspberries and blackberries, aimed at offering increasingly innovative cultivars.
The new plants selected based on parameters of precocity, rusticity and Brix degrees are tested by a subsidiary network of growers, with whom we evaluate the adaptability of new selections in different ranges with specific soil and climatic conditions.
Once concluded this process, the varieties are registered with the relevant departments and may be distributed through license agreements for the producers concerned, located around the world.